Custom Branded BBQ Set for Tom Hixson
Every Christmas, premium meat supplier Tom Hixson sends gifts to its customers and suppliers as a thank you for their support that year. Having previously gifted products including chopping boards, salt and pepper grinders and aprons, the team wanted to do something new that still felt distinctive to the Tom Hixson brand.
Founded in 1984, Tom Hixson of Smithfield is a family business with over 40 years of experience in the food industry. Today, the company supplies premium meat and food products to customers across the UK and internationally.
Founded in 1984, Tom Hixson of Smithfield is a family business with over 40 years of experience in the food industry. Today, the company supplies premium meat and food products to customers across the UK and internationally.
For Tom Hixson, simply adding a logo to an off the shelf product wasn’t enough. The team wanted to create a Christmas gift that felt premium and made to order, while continuing to raise the bar on what they had gifted in previous years.
“The thing that I always want to get away from is having a stock product and then just our name put onto it. For the gifting, it was quite important to me that it’s more bespoke.”
The idea was to create a completely custom barbecue utensil set, developed specifically for Tom Hixson rather than selected from an existing product range, complete with a presentation box to bring the whole gift together.
From Idea to Bespoke Product
Tom Hixson approached Samurai with an initial idea and visual inspiration for the type of product they wanted to create. From there, our team worked with them to develop the concept and determine what could be achieved.
Our account managers take the time to understand the motivation behind each concept, ensuring the products we suggest truly reflect the brand and its purpose. For Tom Hixson, quality was a key driving force, so every detail mattered.
As a specialist production partner, we focused on sourcing high-quality utensils and carefully considered every element of the design, from the branding and finish on the handles to the paintwork and branding on the wooden presentation box. The positioning of each of the four barbecue utensils inside the box was also carefully considered to create a clean, premium finish that reflected the quality associated with the Tom Hixson brand.
Once the concept was developed, we moved into sampling. The first sample was approved by the customer, allowing the project to move straight into production.
The Result
The finished barbecue sets were sent to Tom Hixson who distributed them to their customers and suppliers as Christmas gifts and the response was extremely positive…
“They were really impressed with it, the quality of it and the branding element of it…and the presentation box made it really nice as well.”
We have more custom branded products in our portfolio…
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