Custom Branded On Trade POS Glorifier for Monkey Shoulder, William Grant

In partnership with William Grant & Sons, a renowned family-owned distiller with a global portfolio of iconic brands, including Glenfiddich, The Balvenie, and Hendrick’s Gin, we manufactured a standout Bottle Glorifier for their Monkey Shoulder Whiskey brand.

This point-of-sale product is designed to captivate customers in bars and pubs, encouraging them to choose Monkey Shoulder by elevating its visibility and appeal.

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This point-of-sale product is designed to captivate customers in bars and pubs, encouraging them to choose Monkey Shoulder by elevating its visibility and appeal.

Why William Grant Chose Samurai

Having worked with William Grant previously, they approached Samurai for this project, seeking a fresh, updated design in line with Monkey Shoulder’s new branding. They valued our expertise in the on-trade beverage sector and our extensive experience with custom POS products.

Capturing Attention with Innovative Design

This Bottle Glorifier is a striking example of functional branding. Featuring intricate details and illuminated elements, it effectively showcases the bottle, drawing attention in busy bar environments. By reinforcing Monkey Shoulder’s position as a premium whiskey, this glorifier is a key tool for driving brand recognition and boosting on-trade sales.

Overcoming Challenges with Our Industry Expertise

Every project has its nuances, and the Monkey Shoulder Bottle Glorifier was no exception. One challenge was ensuring that the LED components complied with electrical standards. Since the product was being shipped to and used in the UK, it needed to meet the relevant local requirements, specifically REACH compliance and UKCA certification. To meet this, we secured the appropriate certifications for all relevant components, including the acrylic materials, LED elements, printing ink, and power adapters. We provide products to clients globally and have the capability to secure the relevant certification in your country.

Another was brand authentication. To meet import/export requirements, we obtained a Brand Authorisation Letter confirming the product’s authenticity and alignment with Monkey Shoulder’s branding. This streamlined logistics and ensured compliance with Chinese export regulations, demonstrating our ability to manage complex international supply chains.

Trusted Supplier and Ongoing Partner

Our long-standing relationship with William Grant is built on a history of successful collaborations on previous orders. By leveraging our expertise, we continue to support William Grant in creating impactful POS merchandise that drives sales and strengthens their brand presence.

Testimonials

The Bottle Glorifier met all our expectations—not only in terms of quality and design, but in how it elevated visibility at the point of sale putting Monkey Shoulder in the spotlight. The team’s attention to detail and understanding of the product made the process easy from start to finish. We’re very pleased with the result and value Samurai as a trusted partner.

Stephen, Senior Brand Manager , Monkey Shoulder, Tullamore D.E.W & Grant’s