Festival season is coming. Is your beverage brand ready to take advantage? Here’s how to make your festival promotional products go viral
As the nights grow longer and the days supposedly warmer we are fast approaching festival season. This year promises to be better than ever, after COVID-19 scuppering many peoples plans. Or even just making them simply reluctant to attend an event with thousands of people we are seeing festivals and events coming back with a bang! As we return back to normal and people’s confidence is returning we are in for a fantastic festival season and we are ready with innovative festival promotional ideas, are you?
Festivals are the place to let go, forget your worries and have some fun. Festival goers are a captive audience for you to work your marketing magic. As a drinks brand if you are not taking full advantage of these events you are missing out.
What festival promotional merch can your drinks brand offer to enhance the festival experience and get customers talking about your brand?
Go Big or go home!
“I will meet you at the (insert your brand here) stand.” Most (sensible) festival goers have a meeting spot, a place to gather or meet up should anyone get lost or separated from the group. Make sure that your brand stands out, be the meeting spot. Be big bright and bold so you can easily be seen. You can even incorporate the meeting place into your banners. It is a sure fire way to get people talking about your brand and what will they do while they wait? Grab a drink of course.
Whatever the weather
The Great British summer can be unpredictable. Even if a festival goer avidly follows the weather forecast they can be caught out. Align your brand with the unpredictability of the weather giveaway branded ponchos should the rain come. Or sun hats should they need cover from the blistering heat. As people are walking around the festival donning your brand you will be certain to enjoy an uptick in visitors to your stand and chatter about your brand.
Play on words
Take your favourite cliche, pun, play on words and create a marketing campaign. One of our favourites is Fentiman’s Rose Tinted Glasses – literally rose tinted sunglasses. This was created for Fentimans Rose on the Road tour. Memorable, as everyone knows the phrase, relevant and useful.
Hands free
When attending a festival it is crucial to stay hydrated. If you are a soft drinks brand this is a great point to push in your marketing. The trouble is, at a festival it’s a pain to carry around a big soft drink. Problem solved – a branded bottle holder as a festival promotional product. Your customers can keep their water safe and close to them keeping their hands free for throwing in the air.
Freshen up
Festivals are not known for their clean showers and toilets. Some big brands take full advantage of this and offer a place to freshen up. If this isn’t within your budget think branded wipes, hand sanitiser and body spray to help your customers stay feeling fresh and clean.
Cup lids
At festivals and events it is the usual practice to serve drinks in a cup. A perfect giveaway for an alcoholic drinks brand is a drinks cup lid. These can be produced to fit a variety of cup sizes and designed with your brand logo. A cup lid is practical and useful keeping your customers drinks safe and fresh.
Drink stakes
We have all done it, sitting on the grass relaxing and the drink that was precariously balanced in a divet is knocked over. With a drink stake this will never be a worry again. Perfect for down time at festivals, the cup features a stake on the bottom which is stuck into the ground, keeping the drink upright and spill free. The perfect promotional gift for a drinks brand.
Be social
Announcing a giveaway on social media during the festival will create a buzz as people talk about it and make their way to you. Want your festival promotional content to go viral? Be sure to attach some exclusivity, the first 100 people for example and plan several giveaways throughout the event. A fantastic giveaway would be a branded power bank, keep them online for your social updates! Your drinks brand will soon be the talk of the festival.
Keep cool
Warm drinks are a big no, no. Attract customers by giving away a keep cool bottle sleeve. Easy to pop in your pocket when not in use and when it is it will be showing off your branding in all its glory – no matter what they are drinking!
Fun festival promotional products
Somehow there is always something unusual flying above the crowd at a music festival. Giving away fun inflatables are sure to get your brand noticed as they are bounced around the crowds. Likewise a festival is home to glow sticks, necklaces, bracelets – the perfect opportunity for branding and the inevitable question “where did you get those?”
Here are a few festival promotional merchandise ideas that would be amazing for event goers. But if you have any of your own ideas get in touch. We love creating bespoke promotional material for our clients. Our creative team will help you to realise your vision and add value to your brand.
Let us help create your drinks brand’s “where did you get those?” moments with iconic festival merchandise
Samurai Promotions have been producing promotional merchandise for beverage brands for over 15 years. We have had the privilege of working with some of the biggest drinks brands in the world, take a look at our portfolio.
You can be sure that when you choose Samurai Promotions you will receive exceptional service, you will have a dedicated account manager and a creative team at your disposal to help you to bring your vision to life. If you aren’t sure what you want, that’s great too, our team love to let their creative juices flow.
Get your drinks brand ready for festival season and have a chat with Samurai Promotions, call +44 (0) 208 751 2222 or email us enquiries@samuraipromotions.co.uk today
